To the extent there is a conflict between this Notice and the Privacy Policy with respect to consumer health data, this Notice will control. Please also review our Privacy Policy and Cookie Policy.

Categories of Consumer Health Data We Collect

Depending on how you interact with the Services, we may collect:

• Symptom-tracking information;
• Wellness and lifestyle information;
• Information regarding physical symptoms, experiences, and health-related matters voluntarily provided by users;
• Information provided in questionnaires, assessments, surveys, journals, logs, or coaching interactions;
• Information regarding engagement with wellness routines, recommendations, educational content, and program participation;
• Information that may be used to infer or derive information regarding an individual’s health or wellness status.

We collect consumer health data from one or more of the following sources:

• Directly from you;
• When you use the Services;
• When you complete questionnaires, assessments, journals, symptom trackers, or coaching interactions;
• Automatically through your interactions with the Services; and
• From other sources where you direct us to receive such information.

Purposes for Collecting and Processing Consumer Health Data

We may collect and use consumer health data for the following purposes:

• Providing, maintaining, and improving the Services;
• Delivering symptom-tracking functionality;
• Providing personalized wellness content, recommendations, reminders, and educational materials;
• Supporting customer support activities;
• Conducting analytics, quality assurance, troubleshooting, and product development;
• Supporting our internal business operations, including system administration, recordkeeping, auditing, business planning, and service administration;
• Conducting research and statistical analysis;
• Creating aggregated, anonymized, or de-identified information;
• Detecting fraud, abuse, security incidents, and unlawful activity;
• Complying with legal obligations and enforcing our agreements.

Categories of Consumer Health Data Shared

We may disclose consumer health data to the following categories of recipients:

• Service providers and vendors that support operation of the Services;
• Cloud hosting and infrastructure providers;
• Customer support providers;
• Analytics providers acting solely on our behalf;
• Government authorities or other parties where required by law;
• Parties involved in a merger or acquisition.

We do not sell consumer health data.

We do not disclose consumer health data to third parties for targeted advertising purposes.

We require our service providers processing consumer health data on our behalf to process such information pursuant to contractual obligations and applicable law.

Research, Analytics, and De-Identified Information

We may use consumer health data to support the operation of the Services, including product development, quality assurance, troubleshooting, analytics, internal business operations, and other activities designed to improve the functionality, reliability, and user experience of the Services.

Where appropriate and permitted by applicable law, we may aggregate, anonymize, or de-identify consumer health data so that it can no longer reasonably be used to identify an individual. We may use and disclose such aggregated or de-identified information for lawful business, product improvement, research, scientific, educational, and statistical purposes. We maintain and use de-identified information in accordance with applicable law and do not attempt to re-identify such information except as permitted by law.

Consumer Health Data Rights

Subject to applicable law, residents of certain states may have rights regarding their consumer health data, including the right to:

• Confirm whether we collect, use, or disclose consumer health data;
• Access consumer health data;
• Request deletion of consumer health data;
• Withdraw consent for certain processing activities where consent is required;
• Appeal our response to a rights request where required by law.

To exercise any applicable rights, please contact us using the information provided below.

If we deny your request, in whole or in part, and applicable law provides you with a right to appeal, you may submit an appeal by contacting us using the same contact information within thirty (30) days of receiving our decision. We will review your appeal and respond within the time period required by applicable law. If your appeal is denied, we will inform you of any additional rights that may be available to you under applicable law.

Washington Consumer Health Data Rights

If you are a Washington resident, you may have rights under the Washington My Health My Data Act, including rights relating to access, deletion, and withdrawal of consent concerning your consumer health data. Requests may be submitted using the contact information provided below.

Nevada Consumer Health Data Rights

If you are a Nevada resident, you may have rights under Nevada’s consumer health data laws relating to access, deletion, and other rights concerning consumer health data. Requests may be submitted using the contact information provided below.

Changes to this Notice

We may update this Consumer Health Data Privacy Notice from time to time. Material changes will be communicated in accordance with applicable law.

Contact Us

If you have any questions regarding this Consumer Health Data Privacy Notice, please contact us at 501 Silverside Rd, Ste 105 #5412, Wilmington, DE, 19809, US, or by email at contact@vita-fem.com.